Affiliate marketing has a branding problem. Let's fix that with facts, not fear.

Ask most marketers in LATAM what they think about affiliate marketing and you’ll probably hear something like:

“Too risky.”

“Just coupon traffic.”

“Can’t track it.”

“It competes with my paid media.”

These beliefs are costing brands real growth.

Affiliate marketing isn’t what it used to be. And in a market like LATAM, where every dollar needs to work harder, it’s one of the smartest, most efficient levers brands can pull.

It’s time to challenge the old narrative with real facts, real strategy and real results.

Let’s break down some of the biggest myths and take a closer look at what affiliate marketing actually is (and what it can be).

❌ Myth 1: “Affiliate marketing is a gamble. There are no guarantees.”

Truth: Affiliate marketing is one of the few channels where you only pay for results.

No impressions. No empty clicks. No wasted spend.

You define the conversion (sales, sign-ups, bookings, etc) and you only pay when it’s delivered. That’s not gambling. That’s control.

It’s also one of the most measurable, transparent models available. You can track the entire journey, see what’s working, and optimize as you go. And unlike channels where performance can be affected by rising CPMs or shifting algorithms, affiliate marketing keeps you anchored to outcomes, not variables.

Case in point: LATAM Airlines launched their first affiliate program looking for predictability, not guesswork.

They got it with performance-based payouts, full visibility and strong conversion from high-intent traffic.

📍Read the full case study

❌ Myth 2: “It’s all coupons and spam. It’ll hurt my brand.”

Truth: That depends on your network and your standards. At Affluxo, we work with a curated network of trusted partners.

At Affluxo, brand safety isn’t optional. We work with a curated network of over 400 trusted partners across LATAM, including content creators, vertical publishers, and strategic media partners. No spam. No shortcuts. Just relevant placements that align with your brand.

You stay in control. You choose who represents you, how they do it, and where your message shows up. That means every program is built with brand integrity in mind: from creative approvals to channel restrictions.

Case in point: When La Anónima launched their first affiliate program in Argentina, brand safety was non-negotiable.

They started with a controlled rollout, clear guidelines, and handpicked partners. The result? +16% monthly growth, built on trust and alignment, not discount links.

📍Read the full case study

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❌ Myth 3: “You can’t track it properly.”

Truth: With modern tracking, affiliate marketing is one of the most transparent and accountable channels you can run.

You know exactly who’s promoting you, where they’re doing it, and what’s driving results, all in real time.

No blind spots. No black boxes. No waiting for end-of-month reports to know what’s working.

📍At Affluxo, our advertisers have access to real-time dashboards, source-level insights, and transparent performance data not just at the end of the month, but from day one.

❌ Myth 4: “Affiliate marketing competes with my other media channels.”

Truth: Affiliate marketing doesn’t compete, it completes.

It fills the gaps in your paid strategy by reaching users you’re not already hitting through Google, Meta, or Programmatic. Think of it as an extension, not a replacement.

Affiliate marketing adds incremental reach, channel diversity, and performance-based efficiency all without cannibalizing your media plan.

Case in point: Tiendamia used an affiliate program to scale across 6 LATAM markets, building reach alongside their full-funnel media mix. The result? +68% YoY revenue growth and +25% conversion improvement, without sacrificing control or cohesion.

📍Read the full case study

❌ Myth 5: “It’s too messy. I don’t have time to manage all those partners.”

Truth: Don’t need to be. That’s exactly what your network is for.

Affiliate marketing isn’t meant to be a self-serve scramble. When you partner with the right team, it’s structured, strategic, and surprisingly hands-off.

At Affluxo, we handle the heavy lifting: onboarding, tracking, partner selection, relationship management, and performance optimization.

What we do encourage is smart collaboration. Clear briefs, shared goals, and working together on creative tactics that help campaigns go further, faster.

You stay focused on the big picture. We make sure everything runs smoothly — and gets better over time.

Rethink affiliate marketing.

Affiliate marketing in LATAM isn’t the wild west it’s often made out to be. When done right — with clear strategy, trusted partners, and smart support — it’s one of the most efficient, brand-safe, and measurable ways to grow.

The myths are loud. But the results speak louder.

If you’re ready to explore how affiliate marketing can complement your mix, expand your reach, or simply work harder for your goals, we’re here to build it with you.

🤜🤛 Let’s find what works, together.

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Photo by Jonathan Martin Pisfil on Unsplash